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The name Budweiser is a German derivative adjective, meaning "of Budweis". Louis, Missouri. In , Anheuser-Busch had a market share in the United States of Adolphus Busch adapted this slogan to "The King of Beers.
From to , Bud Light ran an advertising campaign centered around a canine mascot, Spuds MacKenzie. Sponsored drivers include Dale Earnhardt, Jr.
In the early 20th century, the company commissioned a play-on-words song called " Under the Anheuser Bush ," which was recorded by several early phonograph companies.
In , Anheuser-Busch partnered with popular Chinese video-sharing site, Tudou. The contest encourages users to suggest ideas that include ants for a Bud TV spot set to run in February during the Chinese New Year.
Louis ahead of the presidential debate. A special batch beer named Lilly's Lager was exclusively brewed for the occasion.
Over the years, Budweiser has been distributed in many sizes and containers. Cans were first introduced in , which helped sales to climb.
Along with this expansion came advances in bottling automation, new bottling materials and more efficient distribution methods. These advances brought to market many new containers and package designs.
As of [update] Budweiser is distributed in four large container volumes: half-barrel kegs On August 3, , Anheuser-Busch announced its twelfth can design since , one which emphasizes the bowtie.
Packages are sometimes tailored to local customs and traditions. In St. Mary's County , Maryland , ten ounce cans   are the preferred package.
The Budweiser bottle has remained relatively unchanged since its introduction in A small label is affixed to the neck of the bottle with the Budweiser "bow-tie" logo.
The main label is red with a white box in the center, overlaid with a Budweiser logo resembling a coat of arms , with the word "Budweiser" below it.
In attempt to re-stimulate interest in their beer after the repeal of Prohibition, Budweiser began canning their beer in This new packaging led to an increase in sales which lasted until the start of World War II in Over the years, Budweiser cans have undergone various design changes in response to market conditions and consumer tastes.
Since , 12 major can design changes have occurred, not including the temporary special edition designs.
Budweiser cans have traditionally displayed patriotic American symbols, such as eagles and the colors red, white, and blue.
In , there was a branding redesign that eliminated some of the traditional imagery. The new design was largely in response to the huge decline in sales threatening Budweiser's status as America's best-selling beer.
The company hopes that the new design will offset the effects that unemployment had on its sales. Budweiser is produced using barley malt, rice, water, hops and yeast.
The brewing happens in 7 steps: milling, mashing, straining, brew kettle, primary fermentation, beechwood lagering and finishing.
While beechwood chips are used in the maturation tank, there is little to no flavor contribution from the wood, mainly because they are boiled in sodium bicarbonate baking soda for seven hours for the very purpose of removing any flavor from the wood.
Anheuser-Busch refers to this process as a secondary fermentation, with the idea being that the chips give the yeast more surface area to rest on.
This is also combined with a krausening procedure that re-introduces wort into the chip tank, therefore reactivating the fermentation process.
Placing the beechwood chips at the bottom of the tank keeps the yeast in suspension longer, giving it more time to reabsorb and process green beer flavors, such as acetaldehyde and diacetyl , that Anheuser-Busch believes are off-flavors which detract from overall drinkability.
Budweiser and Bud Light are sometimes advertised as vegan beers, in that their ingredients and conditioning do not use animal by-products. Some may object to the inclusion of genetically engineered rice  and animal products used in the brewing process.
It has yet to extend this practice to any other countries. Budweiser Brew No. In , Budweiser introduced Bud Light Seltzer. In July , Budweiser introduced Bud Zero, which is its first alcohol-free, low-calorie, beer.
On May 10, , Advertising Age reported that the Alcohol and Tobacco Tax and Trade Bureau had approved new Budweiser labels to be used on ounce cans and bottles from May 23 until the November elections.
Budweiser is licensed, produced and distributed in Canada by Labatt Brewing Company. Budweiser is the fourth leading brand in the Chinese beer market.
From Wikipedia, the free encyclopedia. Check it out. Budweiser Zero Budweiser Zero, an alcohol free brew with the taste of Budweiser at only 50 calories and zero grams of sugar.
Budweiser Chelada Budweiser Chelada with Clamato is a savory new spin on a classic. Budweiser Select Select from Budweiser has the full beer flavor you love, but with the calories and refreshement of a light beer.
Budweiser Select 55 Select 55 is a golden lager made with caramel malts and a blend of imported and domestic hops. Shop Bud Merch. Find A Bud Near You.
Today, Budweiser is one of the best selling beers in the U. But before Budweiser became a behemoth, it was a scrappy upstart brewery that had a knack for capitalizing on technological innovations.
How much do you really know about the beer that you see at every tailgate and bar? Adolphus Busch emigrated to St. Louis, Missouri from Germany in the s.
He immediately got into the brewing supply business and started collaborating with the Anheuser brewery. By , Busch was the president of the company, now called Anheuser-Busch.
America had a heavy English heritage in its early days, and our beer-drinking preferences mirrored those of the United Kingdom.